ProFood — Bilingual B2B Distribution Platform
A custom web platform that replaced ProFood's template site — resulting in 3x organic traffic and full content independence for the marketing team.
Industry: B2B Distribution
Summary
ProFood had outgrown their template website. The marketing team couldn't update content independently, SEO was underperforming, and the site only supported one language. We built a custom bilingual platform with a headless CMS, giving the team full content control in both Romanian and English, with server-side rendering for search engine performance and a smart lead capture system integrated with their CRM.
Results
- Organic Traffic: 3x increase
- Web Vitals: 95+
- Page Load: <1.2s
- Markets Served: 33+
Highlights
- 3x organic traffic increase within 4 months
- Full bilingual content with proper SEO
- Marketing team publishes independently
- Core Web Vitals consistently above 95
- Smart lead capture integrated with CRM
The Problem
ProFood's existing website was template-based, slow, and only available in one language. The marketing team had no way to update content without developer help. Product catalogues were difficult to manage, and SEO rankings were poor. As the company expanded internationally, they needed a platform that could serve both local and international audiences in their own language.
Our Solution
We built a custom platform with server-side rendering for SEO performance and a headless CMS that gives the marketing team complete content independence. Every page exists in both Romanian and English with proper URL structure and SEO tags. The product catalogue supports multi-level categorisation, filtering, and full-text search. Lead capture forms are contextual — when a visitor enquires about a specific product, the sales team receives all the relevant context automatically via CRM integration.
The Outcome
Organic traffic tripled within four months of launch. The marketing team now publishes content independently in both languages. Core Web Vitals scores are consistently above 95 on mobile. The contextual lead capture has become the primary source of qualified business enquiries.
We built a bilingual B2B platform for ProFood, replacing their template website with a custom solution optimised for SEO, content management, and lead generation.
Tech Stack
Next.js, Strapi, TypeScript, PostgreSQL, Vercel, Tailwind CSS